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Packaging’s role in eCommerce
  • Premium packaging that is gift-like, branded or fancier than brown box packaging exceeds customer expectations and creates a memorable experience.
  • The excitement generated from a premium-packaged product encourages consumers to share their experience on social media sites as they would any other meaningful life event.
  • Consumers look to social media content posted by their peers when researching products they want to purchase online.
  • Most consumers admit to being influenced to make a purchase after viewing an image or video of a product they were researching online.
  • Premium packaging creates an opportunity for social sharing, and those images and videos shared on social media are likely to influence new customers to make a purchase.